In 2014, Zoom landed an undisclosed investment from Portland venture firm Endeavour Capital, which typically backs companies with anywhere from $25 million to $100 million. “People don’t want to buy medical procedures,” Sanders says.

Some new Zooms-like a fitness-oriented Pearl District “performance lab,” and primary care locations with a holistic bent-will resemble yoga studios, test kitchens, or creative offices rather than clinics. In August, a Zoom “Super” clinic opened near the Oregon Convention Center with emergency-room-style service. Now, rebranded simply as Zoom, the company aims to become much more than a way to see a doctor fast: soon 28 Zoom outlets, scattered across the Portland area, will offer everything from one-hour dental appointments to brain training.

“We grew up wanting to be doctors,” says Dave Sanders of himself and his cofounder Albert di Piero, “and then, when we came out of school, found ourselves saying, ‘Can the system really be this dysfunctional?’” Starting in 2006, Portlanders afflicted by low-grade ailments, cuts in need of stitches, and tight schedules embraced Zoomcare, the locally based chain of efficient clinics offering same-day scheduling via phone, web, or mobile app.

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